{"id":213,"date":"2011-04-11T17:15:59","date_gmt":"2011-04-11T15:15:59","guid":{"rendered":"http:\/\/visurus.wordpress.com\/?p=213"},"modified":"2011-04-11T17:15:59","modified_gmt":"2011-04-11T15:15:59","slug":"typealyzer-analysing-blogging-types","status":"publish","type":"post","link":"https:\/\/www.ralphstraumann.ch\/blog\/2011\/04\/typealyzer-analysing-blogging-types\/","title":{"rendered":"Typealyzer: Analysing blog(ging) types"},"content":{"rendered":"

<\/a><\/a><\/a>Recently, I was pointed to Typealyzer<\/a>, a tool for analysing blog types or, actually, the personality types of the people behind the blog. The information is visualised in a spider chart with eight personality dimensions.
\nTypealyzer is the doing of Mattias Ostmar and Jon K\u00e5gstr\u00f6m, the\u00a0former being a (self-described) media and communication geek<\/em> and Communication Analyst at Sweden-based PRfekt. Mattias specialises in psychological text analysis. Besides Typealyzer he has several other projects in that field<\/a>. His\u00a0website\/blog is http:\/\/www.mattiasostmar.net<\/a> and his Typealyzer profile looks like this:<\/p>\n

\"\"<\/a><\/p>\n

How does it all work? Typealyzer is inspired by several psychological frameworks, the one by C. G. Jung<\/a> of personality types being the most foundational one. The method works using a bayesian classifier trained on a collection of sample texts. The classifier looks at word frequencies in the blog analysed and connects these to different personality types. You can glean more information from Typealyzer’s About<\/a> page.<\/p>\n

Enough talking, let’s take Typealyzer for a spin (in italics<\/em> are excerpts from Typealyzer’s analysis):<\/p>\n

Engadget<\/a><\/strong> \u2013 the technology blog:
\n\"\"<\/p>\n

“The organizing and efficient type (…) They listen to hard facts and can have a hard time accepting new or innovative ways of doing things.”<\/em><\/p>\n

Hmm, they show superb early adaptation of technology, though.<\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong>\u00a0<\/strong><\/p>\n

Xkcd<\/a><\/strong> \u2013 the web comic:
\n\"\"<\/a><\/p>\n

“(…) charming and trend savvy (…) They often have sophisticated language skills and come across as witty and social.”<\/em><\/p>\n

Yep, granted.<\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong>\u00a0<\/strong><\/p>\n

Clients From Hell<\/a><\/strong> \u2013\u00a0a blog on creative industry’s beloved clients:
\n\"\"<\/a><\/p>\n

“They are especially good at looking at almost anything and figuring out a way of improving it – often with a highly creative and imaginative touch.”<\/em><\/p>\n

Not bad.<\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong>\u00a0<\/strong><\/p>\n

Grammarphobia<\/a><\/strong> \u2013 a blog for the promotion of gud grammr:
\n\"\"<\/a><\/p>\n

“(…) are highly skilled at seeing and fixing what needs to be fixed (…) They enjoy adventure and risk such as in driving race cars or working as policemen and firefighters.”\u00a0<\/em><\/p>\n

Hmm, little known detail about grammar geeks.<\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong>\u00a0<\/strong><\/p>\n

Sexpertise<\/a><\/strong> \u2013 MIT’s sex advice columnist:
\n\"\"<\/a><\/p>\n

“(…) active and playful type. They are especially attuned to people and things around them and often full of energy, talking, joking and engaging in physical out-door activities.”<\/em><\/p>\n

“Physical out-door activities”: Little surprise here.<\/p>\n

\u00a0<\/strong>\u00a0<\/p>\n

\u00a0<\/strong>\u00a0<\/p>\n

1000 Awesome Things<\/a><\/strong>\u00a0\u2013 self-explanatory:
\n\"\"<\/a><\/p>\n

“The entertaining and friendly type. They are especially attuned to pleasure and beauty (…). They live in the present moment and don\u00b4t like to plan ahead (…)”<\/em><\/p>\n

:-)<\/p>\n

\u00a0\u00a0 <\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

At this point I must say I was rather disappointed that Typealyzer detected almost exclusively left-hemisphere-activity in the authors of above blogs. Could I find a blog which is mostly right-leaning, brain-activity-wise?<\/p>\n

To the rescue come (more or less):<\/p>\n

Stitchywitch<\/a><\/strong> \u2013 a blog on sewing and knitting:
\n\"\"<\/a><\/p>\n

“They are especially attuned to pleasure and beauty and like to fill their surroundings with soft fabrics, bright colors and sweet smells.”<\/em><\/p>\n

Well played, Sir, well played.<\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Candidates for the spirituality dimension encompassed: www.awakeblogger.com<\/a>, www.spiritualityandpractice.com<\/a>\u00a0and the one-and-only www.spiritualblog.com<\/a>. But, to no avail, all these resulted in “Scientist” or “Thinker” personality types :-\/<\/p>\n

What about the idealism dimension? www.idealist.org\/blog<\/a> yielded a “Mechanic” personality type. Though, a sure bet for intuition, spirituality and idealism dimension was the Vatican Information Service<\/a><\/strong>:
\n\"\"<\/a><\/p>\n

“The meaning-seeking and unconventional type. They are especially attuned to making sure their beliefs and actions are congruent. They often develop a passion for the arts or unusual forms of self-expression. They enjoy work that are aligned to their deeply felt values and tend to strongly dislike the more practical and mundane forms of tasks. (…)”<\/em><\/p>\n

Wow. Wonder what the “unusual forms of self-expression” is a euphemism for ;-)<\/p>\n

Finally, for www.georgewbush.com<\/a><\/strong> I can see the intuition\/imagination (truthiness<\/a>? WMDs<\/a>?) dimension. But come on, Typealyzer, a scientist’s personality type!?<\/p>\n

Conclusion: Typealyzer is definitely a fun tool, although it doesn’t give a very precise measure in all situations (but that’s also not claimed by anyone). Additionally to the web interface, Typealyzer also offers its functionality under a CC-BY-license through an API<\/a>. A key can be obtained via uClassify<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Recently, I was pointed to Typealyzer, a tool for analysing blog types or, actually, the personality types of the people behind the blog. The information is visualised in a spider chart with eight personality dimensions. Typealyzer is the doing of Mattias Ostmar and Jon K\u00e5gstr\u00f6m, the\u00a0former being a (self-described) media and communication geek and Communication … Continue reading Typealyzer: Analysing blog(ging) types<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[24,113,124],"class_list":["post-213","post","type-post","status-publish","format-standard","hentry","category-showcase","tag-chart","tag-text-analysis","tag-visual"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3pPwF-3r","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ralphstraumann.ch\/blog\/wp-json\/wp\/v2\/posts\/213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ralphstraumann.ch\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ralphstraumann.ch\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ralphstraumann.ch\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ralphstraumann.ch\/blog\/wp-json\/wp\/v2\/comments?post=213"}],"version-history":[{"count":0,"href":"https:\/\/www.ralphstraumann.ch\/blog\/wp-json\/wp\/v2\/posts\/213\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ralphstraumann.ch\/blog\/wp-json\/wp\/v2\/media?parent=213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ralphstraumann.ch\/blog\/wp-json\/wp\/v2\/categories?post=213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ralphstraumann.ch\/blog\/wp-json\/wp\/v2\/tags?post=213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}