{"id":2227,"date":"2016-10-24T05:00:15","date_gmt":"2016-10-24T05:00:15","guid":{"rendered":"http:\/\/www.ralphstraumann.ch\/blog\/?p=2227"},"modified":"2016-10-23T19:48:10","modified_gmt":"2016-10-23T19:48:10","slug":"how-to-get-ideas","status":"publish","type":"post","link":"https:\/\/www.ralphstraumann.ch\/blog\/2016\/10\/how-to-get-ideas\/","title":{"rendered":"How to get ideas"},"content":{"rendered":"

I sometimes wonder where do ideas come from. And more to the point: How to produce better ideas? Or good ideas faster or more often? I’ve come across a short video by Kirby Ferguson, maker of Everything is a Remix<\/a>, in which he talks exactly about these questions. Since some of his points ring true to me, I decided to share them here.<\/strong><\/p>\n

The central tenets are:<\/p>\n

    \n
  1. We usually don’t know where ideas come from, as they originate in our subconscious mind.<\/li>\n
  2. Innovation relies on three modes of operation: copy, transform, combine.<\/li>\n
  3. In order for our subconscious to copy, transform, and combine it needs raw material.<\/li>\n
  4. Our conscious mind is responsible for supplying the subconscious with suitable raw material, then ideas will come.<\/li>\n<\/ol>\n

    Kirby Ferguson’s approach for making these central points for ideation work as smooth as possible encompasses four concrete steps:<\/p>\n

      \n
    1. Define the search space<\/strong>. The trick is not to draw the border too narrow (not to restrict yourself too much) and not to wide (not to lose focus).<\/li>\n
    2. Consume everything within the search space<\/strong>. Use different senses and media: talk to people, read, watch, etc. Binge on useful information.<\/li>\n
    3. Digest the research<\/strong>. Study, organise and map out your material using different processing approaches.<\/li>\n
    4. Move on and let your subconscious take over<\/strong>. Ideas should pop up. If ideas don’t happen, redefine some of the constraints of your steps 1 to 3 and take another shot.<\/li>\n<\/ol>\n\n","protected":false},"excerpt":{"rendered":"

      I sometimes wonder where do ideas come from. And more to the point: How to produce better ideas? Or good ideas faster or more often? I’ve come across a short video by Kirby Ferguson, maker of Everything is a Remix, in which he talks exactly about these questions. Since some of his points ring true … Continue reading How to get ideas<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[],"class_list":["post-2227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-note"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.ralphstraumann.ch\/blog\/wp-content\/uploads\/2016\/10\/Ferguson-innovation-ideas.png","jetpack_shortlink":"https:\/\/wp.me\/p3pPwF-zV","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ralphstraumann.ch\/blog\/wp-json\/wp\/v2\/posts\/2227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ralphstraumann.ch\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ralphstraumann.ch\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ralphstraumann.ch\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ralphstraumann.ch\/blog\/wp-json\/wp\/v2\/comments?post=2227"}],"version-history":[{"count":4,"href":"https:\/\/www.ralphstraumann.ch\/blog\/wp-json\/wp\/v2\/posts\/2227\/revisions"}],"predecessor-version":[{"id":2232,"href":"https:\/\/www.ralphstraumann.ch\/blog\/wp-json\/wp\/v2\/posts\/2227\/revisions\/2232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ralphstraumann.ch\/blog\/wp-json\/wp\/v2\/media\/2229"}],"wp:attachment":[{"href":"https:\/\/www.ralphstraumann.ch\/blog\/wp-json\/wp\/v2\/media?parent=2227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ralphstraumann.ch\/blog\/wp-json\/wp\/v2\/categories?post=2227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ralphstraumann.ch\/blog\/wp-json\/wp\/v2\/tags?post=2227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}