Author: Ralph Straumann

Today I first heard about TargetMap. TargetMap is a mapping portal in public beta. Everybody can create customised maps with their own data (so-called ReportMaps). The interface for creating a ReportMap and the display of a ReportMap is implemented in Flash – and thus requires a bypass of your Flash blocking software (and cannot be consumed using iDevices).

Using the TargetMap wizard you can choose the world, a region or specific countries to be mapped. TargetMap then offers various options to bring data onto your map. You can:

• upload an Excel file containing the data
• type values directly into a TargetMap table
• paint a map (assign different colours to different regions by clicking on them)
• load your own ReportMaps or others’ public ReportMaps and use them as a template or background for your own
• use something called a Sales Territory Manager (this option comes only with a private subscription and thus I haven’t tested it)

Costs
The service is essentially free if used for public maps. If you don’t want your data to be on display publicly, you can opt to create maps for your own exclusive use – this, however, requires you to pay a fee to TargetMap (somewhat hefty 195$ for an annual subscription). Continue reading “TargetMap let’s you put your data on – well – a map”